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Heroine on top
Submitted by starblockbuster on Sat, 2013-12-21 02:04
Is the heroine the new hero? Even after a disappointing turn at the BO this year, B-Town still pins its hopes on a spate of woman-centric projects in 2014
by Lipika Varma and Pranav Mankermi
he Dirty Picture (2011) set a precedent while Kahaani (2012) confirmed the trend. However, even after all the elation about the success of these films, the audiences weren’t too kind to heroine-centric films like Heroine or Rajjo in 2013. But along comes a Ram-Leela with the heroine in the driving seat and the tide turns again. The industry is again optimistic about female-oriented films.
Says Vinay Choksi, distributor of Ragini MMS, “Very few women oriented films have done well at the box office, but the market is definitely changing. If the content is exuberant, the film will do well.”
For instance Kahaani released in approximately 1,100 screens worldwide and grossed a whopping ` 59 crore at the box office. It was made at a modest budget of ` 8 crore. Girish Wankhede, chief exhibitor for Kahaani endorses, “It had a versatile actress like Vidya Balan as well as good content, hence the film did very well.”
Another film exhibitor, Manoj Desai points out, “In my experience of Bollywood, whenever there is a Khan film, the theatres are running packed but with female-centric films, there are fewer audiences. However, the mindset is slowly changing, thanks to word-of-mouth publicity.”
Clearly it is a thought that our film industry agrees upon. Bollywood has lined up more than half a dozen A-list women oriented films for release throughout next year and early 2015. 2014 will begin with Madhuri Dixit Nene making a powerful comeback with Gulab Gang while Priyanka Chopra has learnt the nuances of Manipuri dialect to perfect her onscreen character of boxer Mary Kom that is to release mid-2014.
Here’s a look at some of the most-anticipated women-centric films of 2014.
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